Focus Group

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

Focus group - Wikipedia

https://en.wikipedia.org/wiki/Focus_group

Our Focus Group

The group we predominately asked questions were teenagers such as ourselves. This is because we believed our main audience to be ageing from 13-19 year olds. The thriller in our society seemed to have started to appeal to younger and younger generations. Now it has become a main attraction for teenagers to be watching these types of movies. The regional identity for our movie will be urban city. However, this does not exclude people from other regions. This is because our movie is about mental illness which is not limited by regional identities.
Our focus group will consist of people from different age groups. This will give us a wider perspective on the genre of thriller. The focus group is a research method frequently used in the social sciences like sociology. A group interview will usually be used to obtain information from the focus group.
Our main objective is attaining an audience of 15+.

Our focus group will consist of three different groups age, ethnicity and gender. We will show the trailer to teenagers to young adults; black, Asian and white ethnicity; females and males. This is so we can see the difference in responses our movie will create. We are sure that there will be a lot of different opinions as our main character will be an Asian male around his 20's, meaning that he is not the usual white male dominant leading role. Asking questions towards these groups will allow us to gain in-depth explanation on their experience of watching the trailer.

Questions such as:

  • How did the movie reflect the 21st century daily life of a teen?
  • What do you think the main storyline of the movie will be?
  • Was the main character someone you expected to be in such a movie?
Using these questions we can collect qualitative data, which can be used to improve our movie.


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