Focus Group Analysis

Focus Group

Our focus group consisted of three different groups composed of a:

  • Teenager group
  • Ethnicity group
  • Gender group

We asked 5 questions after the group viewed the opening sequence. These questions were:
  • How did the movie reflect the 21st century daily life of a teen?
  • What do you think the main storyline of the movie will be?
  • Was the main character someone you expected to be in such a movie?
  • Did the opening sequence resemble a psychological thriller genre movie?
  • Any parts which were confusing or did not make sense?
These questions allowed us to understand which audience our opening sequence related to the most. As we correctly predicted it was the teenager group which showed the most promise. We believed that the ethnic and gender would be mixed as the opening sequence did not favour one specific group. However, due to the setting and how it was portrayed ti clearly was more attractive to the teenager group.

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